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The Phoenix mythology

The phoenix bird is a mythical bird from Greek mythology. It was a feathered creature of great size with talons and wings, its plumage radiant and beautiful. The phoenix lived for 500 years before it built its own funeral pyre, burst into flame, and died, consumed in its own fiery inferno. Soon after, the mythical creature rose out of the ashes, in a transformation from death to life.

This powerful creature represents transformation, death, and rebirth in its fire. As a powerful spiritual totem, the phoenix is the ultimate symbol of strength and renewal. As both a fire and solar symbol, the phoenix animal guide is symbolic of the sun, which “dies” in setting each night only to be reborn in rising the next morning.


What is the Phoenix Rising Experience?

The 'Phoenix Rising' project is an explosive experience of art, fashion, food, music & wine that provides an opportunity to integrate the creative economy between & beyond cultures, regions and various art forms through fostering collaborations to birth a whole new dimension for exploration of art for the creative consumer & creative entrepreneur.


The Phoenix rising experience attracts a sophisticated intellectual-lifestyle- appreciating audience whose senses are enticed and intrigued by various layers of lifestyle offered authentically through undertones rich in culture & heritage.

Exuberant wine tasting experiences, live music elements, bold fashion exposés and a moment to share the narrative behind collaborative creative stories create an opportunity to invite great chefs and artists from different regions (local & global) to complement and collaborate in this 360° creative experience.


This experience features the worlds’ most notable chefs who bring in a gastronomic explosion complemented by featured contemporary artists that have played a significant role in shaping the culture and history of the world through Art.

Phoenix Rising Agenda Post Covid-19?

  • To create an opportunity to integrate the creative economy between cultures, regions and various art forms through fostering collaborations to rebirth a whole new dimension of art for the creative consumer as well as the creative entrepreneur.

  • To promote the concept of innovation by innovatively re-inventing and rebuilding the creative economy through showcasing solutions the creative industries have adopted to mitigate the impact of the pandemic.

  • To explore new world perceptions through the relationship of multi disciplines within the world of arts through collaborations while creating an opportunity to analyse the longer term support for the global creative economy to rise.

  • To help alleviate the negative impacts formed in the short term of the crisis and identify new medium-to-long term opportunities with involvement from different creative economy stake-holders & partners for the rise of the economy.

What are the project sustainability pillars?

  • Creative economy is active globally

  • Food, music, fashion, art is active globally

  • All the creative pillars create sustainable pillars through the fact that Phoenix Rising is able to reinvent it self against a season, culture, language and theme.

  • Phoenix Rising is applicable and transferable to events which celebrate and honour achievements as well as poetic storytelling and multi dimensional creative executions.