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Phoenix Rising

Post Covid-19

Brought to you by Liz Ogumbo & Friends

The Phoenix mythology

The Phoenix mythology

The phoenix bird is a mythical bird from Greek mythology. It was a feathered creature of great size with talons and wings, its plumage radiant and beautiful. The phoenix lived for 500 years before it built its own funeral pyre, burst into flame, and died, consumed in its own fiery inferno. Soon after, the mythical creature rose out of the ashes, in a transformation from death to life.

This powerful creature represents transformation, death, and rebirth in its fire. As a powerful spiritual totem, the phoenix is the ultimate symbol of strength and renewal. As both a fire and solar symbol, the phoenix animal guide is symbolic of the sun, which “dies” in setting each night only to be reborn in rising the next morning.

What is the Phoenix Rising Experience?

Dripping with zeal and zest, ‘Phoenix Rising’ is brought to you by a genuine reflection Liz Ogumbo’s  brand's personality and artistry in partnership with her creative network. As a multidisciplinary creative entrepreneur, she has united her passion for life with her love for her African culture and lifestyle to weave an extraordinary story.


The Phoenix rising experience attracts a sophisticated intellectual-lifestyle- appreciating audience whose senses are enticed and intrigued by various layers of lifestyle offered authentically through undertones rich in culture & heritage.

Liz Ogumbo's exuberant wine tasting experiences, live music element, bold fashion exposé and a moment to share the narrative behind her creative stories create an opportunity to invite great chefs and artists from different regions (local & global) to complement and collaborate in this experience to bring in a 360-degree touch to it.


This experience features the worlds’ most notable chefs who bring in a touch of exquisite cuisine and tops it up with Africa’s contemporary art that has played a significant role in shaping the culture and history of the world through featured African Contemporary artists.


While Liz’s music dubbed ‘KenSoul’ nurtured from her roots from her Luo tribe in Kenya, fused with her passion for South African wine that led her into the wine business, weaving through to her fashion inspired by her Afro-culture and created by her soul will highlight this memorable experience.

Phoenix Rising Workshops

The Phoenix Rising experience comes hand-in-hand with a workshop that allows different art forms and expressions to be presented, shared, analyzed and celebrated in more depth after the actual experiences. The workshops represent disruption of the creative economy redefining the creative industry through collaboration and amalgamation of trends and cultures within the creative industry globally.

Phoenix Rising Johannesburg:

Venue: Victor Dlamini Studio

Wine: Liz Ogumbo Wines

Food: Chef Koklaman

Fashion: Liz Ogumbo - Fashion Brand (Bio-degradable plastic couture)

Music: Liz Ogumbo with Band

Guitar - Kevin Leicher , Keys- Yonela Mnana, Drums – G-Man, BV – Vusimusi Leon

Where does Phoenix Rising take place?

Phoenix Rising is free to move around any creative hub, city or region around the world open to receive, share and exchange.

Why Phoenix Rising?

The phoenix rising tour is created to inspire and enable an analysis of the critical success factors that contribute to forging new pathways for the African creative economy development by engaging globally to facilitate productive mutual learning as well as the sharing of information and experiences. 

Today, the creative industries are among the most dynamic sectors in the world economy providing new opportunities for developing countries to leapfrog into emerging high-growth areas of the world economy. According to UNCTAD figures, the global market value of industries that rely heavily on creative and cultural inputs is estimated at $1.3. With real disposable income rising globally, the demand for goods and services produced by the creative industries is anticipated to rise much further, fuelling growth in creative sectors and across the overall economy.

Due to technological progress, innovation, and global awareness, the economy which is growing faster than any other economic sector is shifting towards the creative industry to advance and better the world by developing economies, empowering communities, cultivating meaningful work, making money & helping boost other industries.

Who benefits from the Phoenix Rising?

I In order to create a brand new story for a brand new decade that can elevate the creative economy ;an important source of commercial and cultural value in Africa and beyond, the 'Phoenix Rising' tour provides an opportunity to integrate the creative economy between cultures, regions and various art forms through fostering collaborations to birth a whole new dimension of art for the creative consumer as well as the creative entrepreneur.

“The creative economy and its industries are strategic sectors that if nurtured can boost competitiveness, productivity, sustainable growth, employment and exports potential," UNCTAD’s international trade and commodities director, Pamela Coke-Hamilton.

Collaborative Opportunities

Through the music element of Phoenix Rising, there is an opportunity to create a musical-collaborative product/story. For every region I get to produce and showcase the Phoenix Rising Experience, there is an opportunity to create a product/story through a collaboration with a local Music artist. Visit my Music Journey 


Through the music fashion element of Phoenix Rising, there is an opportunity to create a fashion-collaborative product/story. For every region I get to produce and showcase the Phoenix Rising Experience, there is an opportunity to create a Fashion product/story through a collaboration with a local Fashion designer/textile producer/ magasin or any other relevant part of the fashion value chain. Visit my fashion journey

or shop 


Through the music fashion element of Phoenix Rising, there is an opportunity to create a gastronomy- collaborative product/story through a collaboration with a local chef, restaurant, wine-maker, wine-enthusiast or any other relevant part of the gastronomic value chain.   

Visit my wine journey  


Yours Fabulously,


Liz Ogumbo-Regisford