top of page

Brought to you by Liz Ogumbo & Friends

The Phoenix mythology

The phoenix bird is a mythical bird from Greek mythology. It was a feathered creature of great size with talons and wings, its plumage radiant and beautiful. The phoenix lived for 500 years before it built its own funeral pyre, burst into flame, and died, consumed in its own fiery inferno. Soon after, the mythical creature rose out of the ashes, in a transformation from death to life.

This powerful creature represents transformation, death, and rebirth in its fire. As a powerful spiritual totem, the phoenix is the ultimate symbol of strength and renewal. As both a fire and solar symbol, the phoenix animal guide is symbolic of the sun, which “dies” in setting each night only to be reborn in rising the next morning.


What is the Phoenix Rising Experience?

The 'Phoenix Rising' project is an explosive experience of art, fashion, food, music & wine that provides an opportunity to integrate the creative economy between & beyond cultures, regions and various art forms through fostering collaborations to birth a whole new dimension for exploration of art for the creative consumer & creative entrepreneur.


The Phoenix rising experience attracts a sophisticated intellectual-lifestyle- appreciating audience whose senses are enticed and intrigued by various layers of lifestyle offered authentically through undertones rich in culture & heritage.

Exuberant wine tasting experiences, live music elements, bold fashion exposés and a moment to share the narrative behind collaborative creative stories create an opportunity to invite great chefs and artists from different regions (local & global) to complement and collaborate in this 360° creative experience.


This experience features the worlds’ most notable chefs who bring in a gastronomic explosion complemented by featured contemporary artists that have played a significant role in shaping the culture and history of the world through Art.

Phoenix Rising Agenda Post Covid-19?

  • To create an opportunity to integrate the creative economy between cultures, regions and various art forms through fostering collaborations to rebirth a whole new dimension of art for the creative consumer as well as the creative entrepreneur.

  • To promote the concept of innovation by innovatively re-inventing and rebuilding the creative economy through showcasing solutions the creative industries have adopted to mitigate the impact of the pandemic.

  • To explore new world perceptions through the relationship of multi disciplines within the world of arts through collaborations while creating an opportunity to analyse the longer term support for the global creative economy to rise.

  • To help alleviate the negative impacts formed in the short term of the crisis and identify new medium-to-long term opportunities with involvement from different creative economy stake-holders & partners for the rise of the economy.

What are the project sustainability pillars?

  • Creative economy is active globally

  • Food, music, fashion, art is active globally

  • All the creative pillars create sustainable pillars through the fact that Phoenix Rising is able to reinvent it self against a season, culture, language and theme.

  • Phoenix Rising is applicable and transferable to events which celebrate and honour achievements as well as poetic storytelling and multi dimensional creative executions.

Phoenix Rising Workshops

The Phoenix Rising experience comes hand-in-hand with a workshop that allows different art forms and expressions to be presented, shared, analyzed and celebrated in more depth after the actual experiences. The workshops represent disruption of the creative economy redefining the creative industry through collaboration and amalgamation of trends and cultures within the creative industry globally.

Phoenix Rising Media Production

Phoenix Rising Minisode - 12-min minisodes. 

Phoenix Rising Podcast – 12-min podcasts.


This media which captures the moment of the collaboration with art, music, food, fashion fused into 60 minutes of intellectual sharing and knowledge is produced from each Phoenix Rising Experience within different regions for social audience consumption.

Phoenix Rising Pop-Up 'Concept' Shop

The Phoenix Rising Experience has the potential to set-up a pop-up concept shop both offline and online where commercially viable collaborative products & services that have been birthed through this experience can be available for consumption.

Phoenix Rising 'Sustainability' Series

Venue: Victor Dlamini Studio

Wine: Liz Ogumbo Wines

Food: Chef Koklaman

Fashion: Liz Ogumbo - Fashion Brand (Bio-degradable plastic couture)

Music: Liz Ogumbo & Band

Guitar - Kevin Leicher , Keys- Yonela Mnana, Drums – G-Man, BV – Vusimusi Leon

Photographer: Georgia Groenewold of Reflection 9 Photography

Make-up/Hair: Zakiyya Bham

Wardrobe/Stylist: Liz Ogumbo Fashion

Editor: Kgaugelo Sebata

Co-Produced By Liz Ogumbo & Kgaugelo Sebata

Executive Producer: Liz Ogumbo


Each Phoenix Rising experience is implemented differently based on dynamics of each region, however the experience will bring highlight each element of the project that can be enjoyed enticing every one of your five senses concurrently.

Where does Phoenix Rising take place?

Phoenix Rising is free to move around any creative hub, city or region around the world open to receive, share and exchange.

Why Phoenix Rising?

The phoenix rising tour is created to inspire and enable an analysis of the critical success factors that contribute to forging new pathways for the African creative economy development by engaging globally to facilitate productive mutual learning as well as the sharing of information and experiences. 

Today, the creative industries are among the most dynamic sectors in the world economy providing new opportunities for developing countries to leapfrog into emerging high-growth areas of the world economy. According to UNCTAD figures, the global market value of industries that rely heavily on creative and cultural inputs is estimated at $1.3. With real disposable income rising globally, the demand for goods and services produced by the creative industries is anticipated to rise much further, fuelling growth in creative sectors and across the overall economy.

Due to technological progress, innovation, and global awareness, the economy which is growing faster than any other economic sector is shifting towards the creative industry to advance and better the world by developing economies, empowering communities, cultivating meaningful work, making money & helping boost other industries.

Who benefits from the Phoenix Rising?

I In order to create a brand new story for a brand new decade that can elevate the creative economy ;an important source of commercial and cultural value in Africa and beyond, the 'Phoenix Rising' tour provides an opportunity to integrate the creative economy between cultures, regions and various art forms through fostering collaborations to birth a whole new dimension of art for the creative consumer as well as the creative entrepreneur.

“The creative economy and its industries are strategic sectors that if nurtured can boost competitiveness, productivity, sustainable growth, employment and exports potential," UNCTAD’s international trade and commodities director, Pamela Coke-Hamilton.

Collaborative Opportunities

Through the music element of Phoenix Rising, there is an opportunity to create a a single or variety of music products for world music consumption and appreciation through a collaborating with a local music element. It could be a collaborative single/album release with local artists and producers,  collaborative exploration of music production involving traditional music culture of the region, featuring in a choir or regional orchestra or birthing a live musical production.  On and on the list goes on with infinite possibilities.

Visit my Music Journey 

Through the fashion element of Phoenix Rising, there is an opportunity to produce a collaborative fashion initiative; It could be a collaboration of culture created into a commercially viable collection through  local textile company/ local fashion designer within the region. It could also be a sustainable collection made out of recycled sea waste in collaboration with a local recycling organization and even move further to retail/magasin collaborations or any other relevant part of the fashion value chain.

Visit my fashion journey

or shop 


Through the wine element of Phoenix Rising, there is an opportunity to create a gastronomic- collaboration with a local chef, restaurant, wine-maker, wine-enthusiast or any other relevant part of the gastronomic value chain.


Visit my wine journey  

Yours Fabulously,

Liz Ogumbo-Regisford

Dripping with zeal and zest, ‘Phoenix Rising’ is brought to you by a genuine reflection Liz Ogumbo’s  brand's personality and artistry in partnership with her creative network. As a multidisciplinary creative entrepreneur, she has united her passion for life with her love for her African culture and lifestyle to weave an extraordinary story that's ready to be shared with the world.

bottom of page