Denim is one of fashion’s great paradoxes. Universally worn, culturally democratic, and endlessly adaptable, it is also among the industry’s most environmentally destructive materials. The very fabric that symbolized rebellion, youth, and freedom in the 20th century has become emblematic of fashion’s extractive excess in the 21st century

"DeniMania Upcycled" is not just a collection; it's a statement, a movement, and let’s face it, a celebration of both style & sustainability

I am running this series of articles around ‘upcycling denim classics to denim couture’ to sensitise all of you denim lifestyle and fashion